When it comes to social media recruiting, there's a specific type of prospect you're looking for.
Typically these folks are called your “target market,” but I personally like to call them your "ideal people."
As you may know, these are the people who are most likely to become customers and team members.
But long before they even think about signing up or buying anything, though…
You need to learn how to effectively communicate with them, so they actually WANT to watch your videos or lives, read your posts or emails, and engage with you first.
So to help you attract more interested prospects read below to discover my 3-step process to cause more excitement & connections with your prospects…
With that, let's jump straight in with step #1...
We're going to use network marketers as the example target market because that's the industry we serve.
So first up, let’s list some pains and struggles network marketers face…
- Running out of leads
- No friends left
- Finding business partners
- Feeling like you need to be everywhere at once
- Getting tired of being around people all the time
- Not knowing what to say
- Never enough time
- Running out of money
- Being pulled in multiple directions
- Judgment from others
- Unsupportive friends and family
- Searching for qualified people
- Not knowing how to create duplication
- Being avoided
- Not knowing how to close the sale
- Unmotivated downline
- Cold prospecting strangers
Speaking of which…
Before I discovered Attraction Marketing, I used to spam people online whenever and wherever I had the chance.
I would practically stalk people online, going from one "potential customer" to the next, and even had more than a few people asking me to back off...
It was painful.
Luckily, it was also a learning experience that helps me today be better at social media recruiting.
And just like I did, you too can discover a lot of your target market’s pains and frustrations by looking at your own past experiences.
Next, let’s list the desires and benefits network marketers desire…
- More prospects
- Residual income
- A home-based business
- More freedom
- A big team
- Rank advancement
- New recruits
- Consistent income
Okay, so now that we've identified the pains and struggles, as well as the desires and benefits, let’s talk about how this relates to your organic social media enrolling.
As I mentioned above, when you're looking at a certain type of person or a target market to engage with, you must speak THEIR language.
Because if you're talking in a language they don't understand, people will not engage with you, and your social media recruiting will not provide results.
Which brings us to the final step…
So what are some words or phrases that only a network marketer would understand?
- Comp plan
- Home parties
- Three-foot rule
- Rank advance
- Cross stage
- Top earner
- Three-way call
- Showing the plan
- Corner market
- Circles on a napkin
Making sense so far?
Now, I know, I know…
This feels a bit like “homework.”
After all, no one really wants to sit down and make these types of lists.
However, this exercise is one of the most cost-effective things you can do, and it massively kick started my social media enrolling.
Once you understand this process, get really good at telling your story, and talking to your target market, you're going to be able to sell anything.
Let's return to how you're going to use this information to engage with your ideal people.
Your “target market” is the people who are most likely to enroll
In our case, network marketers are the target market.
This is a big space, though, right?
There are a whole bunch of people and literally thousands of different companies.
So let's narrow our social media recruiting down a bit.
In the beginning, most network marketers are bright-eyed and bushy-tailed, and happy to get started.
However, reality eventually sets in, and they start feeling those above-listed pains.
Therefore, my target market is the people who have discovered – and experienced – those pains, NOT the newbies who joined last week and think they're going to be overnight millionaires with very little work.
This is how to understand the mindset of your prospects and connect with them on a level they can relate to.
That's what's going to effectively engage with people on social media.
Now here's a killer tip for how you can use your list of pains, benefits, and phrases in your social media interactions.
Here's a simple, yet powerful formula for coming up with compelling headlines, titles, and teaser text...
It goes like this...
When I sit down at my computer to come up with an ad to direct my target audience of network marketers to a blog post or a Facebook Live, I’d choose one thing from the desire list and one thing from the pain list, like so…
- “How to get (the desire) network marketers want without (the pain.)”
- “How to find more prospects without rejection.”
- “How to prospect without chasing your friends and family.”
- “How to rank advance without doing home parties.”
Those would be something a network marketer would click on, right?
This simple trick will help you super-quickly write effective social media posts to attract your ideal people.
You’re getting inside their heads, feeling their pain, and telling them you can provide a solution—in just a few words!
Okay, here's a little bit more homework to make sure you're getting this…
When you’re done reading, I want you to come up with three to five potential headlines using this formula.
Don’t just think about it – do it!
Write them down.
And start using them!
You can use this exact method for whatever market you're targeting.
Here's the big takeaway:
The key to successfully recruit using social media is to connect with people who might already be interested in what you offer, based on their pains and desires, using a language they understand.
Using this process you'll immediately be well on your way to create more engaging social media interactions.
Now, if you're a network marketer and you'd like to learn more about building your business online (…instead of pitching friends and family, or stalking strangers on social media like I used to), then…
Get access to my complete guide, Attraction Marketing Formula, and I will show you how to set up a system that PASSIVELY enrolls new recruits and automatically takes them through the application process.
With this system you can abandon the tired, old-fashioned ways of attracting and qualifying new team members, and fully bring your business into the 21st century.
This way, you only deal with HIGH-QUALITY people, who aren’t going to haggle you or ask some stupid “is this a pyramid?” objection.
All you need to save yourself hours-upon-hours of troubleshooting and trial-and-error is my proven guide.
So, get access to
I hope this offered you some perspective and things to think about!